Internet Standard Policy

Rocky Mountaineer Vacations is pleased to support agents who wish to sell Rocky Mountaineer Vacations' products utilizing our brand positioning and images. We do, however, have criteria to be followed by our client base. The criteria are similar to those used by other major tour operators and we appreciate your attention to the following details.

GCRC holds registered trademarks for the following and stringently protects them: Rocky Mountaineer, Rocky Mountaineer Railtours, Rocky Mountaineer Vacations, Rocky Mountaineer GoldLeaf Service, Rocky Mountaineer RedLeaf Service, Whistler Mountaineer, Two River Junction, The Most Spectacular Train Trip in the World, The Land of a Million Christmas Trees, The only way to see the Canadian Rockies.

Website Content

The design and content of the RMV website is owned and copyrighted by GCRC and no part may be "mirrored" or copied for inclusion in an alternate site or domain without prior consent of RMV and GCRC. Rocky Mountaineer Vacations is most concerned that the design and copy of an agency site reflect the fact that the agency is selling RMV tours, and is not the operator. We ask that your presentation of RMV clearly reflect this.

The "Rocky Mountaineer Vacations" (RMV) logo cannot be used on any page which does not also contain a logo from your agency.

• The RMV logo has to be smaller in size than your agency's logo.
• The RMV logo cannot exceed 200 pixels in width or 100 pixels in height.
• The RMV logo cannot be altered.
• The words Rocky Mountaineer or Rocky Mountaineer Vacations cannot be used in any page title tag that does not also contain the name of your agency.
• All links to the RMV web site should read: ''Rocky Mountaineer Vacations" and link to http://www.rockymountaineer.com.
• Download images should only to be reduced in size not enlarged or modified in any other fashion.

All images must be identified or related to the selling or promotion of RMV, not rail travel in general. All images, artwork and maps offered are owned and copyrighted by RMV and GCRC and may not be used with expressed permission of RMV and GCRC.

Permissions

• GCRC prohibits the use of copyrighted text, content, graphics, video clips, still photographs and other materials (“Content”) from (i) any GCRC website, (ii) any other World Wide Web site owned, operated, licensed or controlled by GCRC, or (iii) or any other website that contains the copyrighted material of GCRC (the “Sites”) without GCRC’s prior written consent.
• If you wish to use any material from the Sites, you may do so if GCRC grants you written permission subject to any condition that GCRC may in its sole discretion impose on you, or your use.
• Permission is granted on a case-by-case basis. GCRC does not allow the reposting of any of its Content, except pursuant to a specific separate agreement.
• http://www.rockymountaineer.com/media/corporate_standards outlines GCRC’s “Corporate Standard Guidelines” and requirements for using GCRC’s copyrighted material.
• You may use the GCRC Trademarks (as defined below) solely in accordance with the “Corporate Standards Guidelines” stated at http://www.rockymountaineer.com/media/corporate_standards .
• All Content on all Sites is protected by Canadian copyright and international treaties and may not be copied without the express prior written permission of GCRC, which reserves all rights, including the right to deny a request for copying content of the Sites. Use of any of Content online for any purpose without written permission is strictly prohibited.
• Copying or adapting the HTML, or any part thereof that creates the Sites pages is strictly prohibited. The HTML code also is covered by GCRC’s copyright.
• “Mirroring”, “caching”, “deep linking” or “framing” of the Sites or other similar techniques that, directly or indirectly, use or attempt to use the Sites is strictly forbidden.

Trademark Usage

• You may only use a GCRC name, marks, trade names, or trademark, whether registered or unregistered, or other logos of GCRC (“Mark”) with the prior express written permission of GCRC, and will be subject to the following terms and conditions, in addition to any other terms and conditions that GCRC deems advisable, in its sole discretion.
• GCRC reserves the right, at any time, to revoke any license granted to you to use any Mark, without reason, cost, charge or liability.
• You may only use a Mark in accordance with the “Corporate Standards Guidelines” set out at http://www.rockymountaineer.com/media/corporate_standards .
• Each Mark may only be used in association with the services or wares that GCRC designates in writing to you.
• When directed by GCRC, you will use the registered trademark symbol ® or the tm symbol, as required.
• Each Mark may be used only under a written license from GCRC and any and all unauthorized use is strictly prohibited.
• When using a Mark, never vary the spelling, add or delete hyphens, make one word two, or use a possessive or plural form of the Mark.  GCRC word Marks must always be used as adjectives followed by a generic term (such as “software” or “system”), and never as nouns or verbs.
• GCRC is the owner of all right, title, and interest in the Marks and you agree that you will not during the term of any agreement with GCRC or afterward, challenge the validity of GCRC’s ownership of the Marks. You shall not reproduce or use (or authorize the reproduction or use of) the Marks in any manner other than expressly authorized by GCRC.
• GCRC may from time to time modify the Marks. GCRC will use commercially reasonable efforts to give you advance notice of such modifications but, you will be obligated to make changes to the Marks, and their use, immediately upon direction from GCRC, including, but not limited to, immediately ceasing all use of any Mark.
• In order to assure compliance, you will, upon request from GCRC, provide samples of any marketing and advertising materials that include the Marks.
• In any place where they appear together, the Marks and any associated text must be at least as large as the trademark and text of another vendor.

Search Engine Marketing

1. Marks: Distribution partners may not utilize any name, marks, trade names, or trademark, whether registered or unregistered, or other logos of GCRC (“Marks”) or any confusingly similar name, including, but not limited to, misspellings of any Mark, on any website optimization or pay-for-placement search engine, including, but not limited to, google.com, yahoo.com and msn.com. Contextual marketing is prohibited unless approved by RMV in writing in advance.

2. Restricted Keyword List: RMV has created a "Restricted Keyword List" of words. Distribution partners are not permitted to use any Marks or any words in the Restricted Keyword List for any search engine marketing or online advertising, or bid on, register or purchase, or list such Marks or words in any search engine, portal, sponsored advertising service or any other search or referral service.

3. Termination & Repayment: Distribution partners who do not observe the "Restricted Keyword List" are not eligible for any payments by RMV for any of their sales and will be terminated and cease to be distribution partners of RMV upon written from RMV.  A distribution partner will be required to refund any payments made by RMV during any period of time that a distribution partner failed to comply with these terms and conditions.

4. Changes to Restricted Keyword List: RMV may, in its sole discretion, at any time amend, modify, change, alter, add or delete any words in the Restricted Keyword List.  It is a distribution partner’s obligation to remain informed of any change to the Restricted Keyword List.

	Restricted Keyword List:
	Rocky Mountaineer Rocky mountaineer GoldLeaf Service      Rockymountaineer                                 Rocky Mountaineer train                        rocky mountaineer railtours                   Whistler mountaineer                             whistlermountaineer	Rocky mountaineer Vacations Rocky Mountaineer RedLeaf Service Rockymountainer rocky mountaineer rail rocky mountaineer rail tours whistler mountaineer train whistlermountainer